Javier Gonzalez

Dr. Marten

As a fan and proud owner of Dr. Martens, I was so excited to work on this campaign. Based on my strong sense of individual style I was chosen to be part of Dr. Marten’s Worn Different campaign during the 2018 SXSW Music Festival. I was outfitted with sandals from their spring/summer collection and was encouraged to go experience SXSW. With their comfortable sandals, I listened to music and caught several conferences while taking photos of myself and of my partner to highlight the sandals and our style. The images were then posted on my Instagram account and were also used on their social platforms. To promote our unique style and the rad sandals.