Javier Gonzalez

Dr. Marten, SXSW 2018

Project overview

As a fan and proud owner of Dr. Martens, I was so excited to work on this campaign. Based on my strong sense of individual style I was chosen to be part of Dr. Marten’s Worn Different campaign during the 2018 SXSW Music Festival.

Project selects

Images used for this campaign.

 

Project Description

I was outfitted with sandals from their spring/summer collection and was encouraged to go experience SXSW. With their comfortable sandals, I listened to music and caught several conferences while taking photos of myself and of my partner to highlight the sandals and our style. The images were then posted on my Instagram account and were also used on Dr. Martens’ Instagram.  

Dr. Marten, SXSW 2018

Project overview

I was stoked to be invited by Dr. Martens for their return to Austin during SXSW 2019.

Project selects

Images used for this campaign.

 

Project Description

I was invited to attend the music showcase and had my photos taken during the event. The photos were then used on my Instagram feed and stories to highlight the sandals and the showcase. You can find a recap here.